+ Visual Identity System | 2016
Team: Allison Ruiz | Michaela Keck
Team: Allison Ruiz | Michaela Keck
HootLoot is a fictional subscription-based service of eco-friendly school supplies made special for elementary students. The team of three wanted to integrate the importance of education and awareness of caring for mother nature but wanted to keep it playful for kids and parents through the charismatic, fun, and caring personality through the design of the packaging, website, and stationary set.
Awards Received:
ADDY’s Special Judges’ Award for Best Identity
UTA Counterspace
Awards Received:
ADDY’s Special Judges’ Award for Best Identity
UTA Counterspace